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With a combined 13 years of experience navigating the waters of New River in Jacksonville, NC, and beyond, we bring a wealth of knowledge and insight to our craft. Whether you're a seasoned angler or just dipping your toes into the sport, we're here to help you reel in the big catch. But our story doesn't end with the opening of our store. We're deeply committed to our community, eager to share our knowledge and expertise to help others enjoy the thrill of fishing. That's why we collaborate closely with local charter captains, tapping into their insights to provide you with the most accurate fishing reports and the latest innovations in bait and tackle. Additionally, we believe in supporting our local community, which is why we proudly showcase the products of local Mom and Pop stores alongside those of larger bait companies. When you support us, you're not just buying gear – you're supporting local families and businesses, helping to strengthen our community one cast at a time. But we're more than just a fishing store – we're a fishing community. From sharing tips and tricks to swapping stories of the one that got away, our storefront is a gathering place for anglers of all skill levels to come together and celebrate their love for the sport. So whether you're gearing up for your next fishing excursion or simply looking to connect with like-minded individuals, we invite you to join us at The Hook Up Bait and Tackle. Because when it comes to fishing, there's no better catch than community.